Asking for customer interests is a great way to get to know your customers. It’s opt-in and you can segment customers by interest and send them details about events and products which they are interested in.

You’ll see a higher conversion rate for marketing campaigns based on customer interests.

Ask about interests

You can prompt customers with 5 questions/interest statements. These could be interests, behaviour, or other useful categorisation.

Something like:

  • I like craft beer
  • I bring my kids
  • I organise work events
  • I visit for after work drinks

A tag will be attached to a customer once they register for each interest/prompt they tick.

Tags can be used to create customer segments, or exported to Mailchimp or Campaign Monitor for mailer segmenation.

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