Campaign Monitor

When a customer signs up they can be asked to opt-in to marketing. With a Campaign Monitor integration setup, they will then be placed into a Campaign Monitor list.

We can push name, email, point balance, last visit, and total spend etc. to Campaign Monitor. You can use Campaign Monitor filters to selectively email your customers.

We’ll also update Campaign Monitor lists when a customer details update.

You might want to send them a welcome email when they sign up, or a reward on their birth day/month.

Filters and automated out reach can be setup in Campaign Monitor


You’ll need a Campaign Monitor account and to setup a list with the custom fields you want to populate (name, birth month, points etc).

From the list options you’ll find the List ID, you’ll also need to create an API Key from your account.

Merge Fields

These fields ae availble for use in MERGE FIELDS

  • First Name
  • Last Name
  • Birth Month
  • Primary Store
  • RFM
  • RFM Segment Name
  • Last Purchase Date
  • Loyalty Card Number
  • Loyalty Dollars
  • Tags (see below)


Not all customers will have values for each merge field, only ‘email’ should be a required field.


Create a “Tags” custom field as a mutiple select. You’ll need to add options, only the options that exist in Campaign Monitor will sync from Appropo

Ready to get started? Get in touch.