Segmentation

Automatic segmentation

Using RFM analysis we group customers into groups based on purchasing behaviour.

These segments show you who spends the most, comes regularly or hasn’t been in a while.

You can create more specific marketing campaigns for each group, and offer relevent rewards based on their behaviour.

Suggestion:
Create a limited time offer to customers who “Need Attention” to reengage them

More suggestions here

Custom segments

Define your own customer segments.

Group based on:

  • Tags / Interests
  • Total Spend
  • Items purchased
  • Store
  • Sign up date
  • Last Purchase date
  • Number of orders

We can also push segment criteria into Mailchimp and Campaign Monitor for EDM

Ready to get started? Get in touch.

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