Using RFM analysis we group customers into groups based on purchasing behaviour.
These segments show you who spends the most, comes regularly or hasn’t been in a while.
You can create more specific marketing campaigns for each group, and offer relevent rewards based on their behaviour.
Create a limited time offer to customers who “Need Attention” to reengage them
More suggestions here
Define your own customer segments.
Group based on:
We can also push segment criteria into Mailchimp and Campaign Monitor for EDM