Loyal customers want to hear from you, but how do you keep your
Want to send customers more targeted marketing, that’s more effective and more likely to be of interest.
Why not ask them what they like?
Setup customer interests under Account Settings
If you’re using Mailchimp then you just need to connect your list, and customer interests will come through as tags in Mailchimp
For Campaign Monitor, connect your list, and create a “Tags” custom field with options for each customer interest.