Customer Interests

Loyal customers want to hear from you, but how do you keep your marketing relevant?
Want to send customers more targeted marketing, that’s more effective and more likely to be of interest.

Why not ask them what they like?

How it works

1. Customers register and tick their interests
2. Interest tags are attached to the customer
3. Customer segments are setup for each interest
4. You can now browse the segments, and direct more relevant marketing to each segment depending on interests

Setup customer interests under Account Settings

EDM Integration

If you’re using Mailchimp then you just need to connect your list, and customer interests will come through as tags in Mailchimp

For Campaign Monitor, connect your list, and create a “Tags” custom field with options for each customer interest.