Dashboard provides a summary of storefront performance, sales activity, customer behaviour, loyalty activity, and order reviews. Used to quickly monitor business performance and identify trends.
Sales Overview
Shows total sales generated during the selected date.
- Invoiced: Displays the total value of invoiced orders
- Discounts: Shows the total number or value of discounts applied
- Units Sold: Displays the number of products sold during the selected period
- Average Order: Shows the average order value calculated from completed orders
- Week to Date: Displays total sales performance from the start of the current week until the selected date
- Month to Date: Displays total sales performance from the start of the current month until the selected date
Top Items
Shows the best-performing items based on sales during the selected period, when analytics are available.
Want to track top items? Analytics availability depends on the services enabled for the account. Contact support@appropo.io if additional analytics access is required.
Online Activity
Displays customer activity and ordering behaviour.
- Signups: Shows the number of new customers who created an account
- First Time Orders: Displays orders placed by customers making their first purchase
- Returning Orders: Shows orders placed by existing customers
- Purchase Frequency: Displays how often customers place orders within the selected period
- Guest Gross Average: Shows the average order value from guest customers
Loyalty
Provides an overview of loyalty and rewards activity, when loyalty features are enabled.
Want to track customer loyalty? Loyalty information is only displayed for accounts with loyalty functionality enabled. Contact support@appropo.io if loyalty access is required.
- Promotions Used: Shows the number of promotions redeemed by customers
- Rewards Used: Shows the number of rewards redeemed by customers
- Discounted Order Gross: Displays the total value of orders after applied discounts
- Points Earn/Spend Ratio: Shows the ratio between loyalty points earned and points spent
- Points Issuance Rate: Displays the percentage rate of points issued through customer activity
Online Reviews
Displays customer feedback and ratings from online orders. Used to quickly monitor customer satisfaction and identify opportunities to improve service.