Customer Analytics

Get the customer insights you need to make your business more effective and improve customer experience and loyalty.

Improve your conversion rates and reduce marketing cost by making it more effective with targeted offers and content.

Customer Insights

We've applied a classification technique from Retail to Hospitaility which groups and classifies customers based on their spending habits.

Recency, Frequency and Monetary or RFM segments your customers, it'll show you your big spenders, bargin hunters and regulars (to name a few).
Better than that, you can identify customers who need attention, and are at risk of leaving.

Using segment names, we can see where we should direction our marketing effort.