Customer Analytics

Get the customer insights you need to make your business more effective and improve customer experience and loyalty.

Improve your conversion rates and reduce marketing cost by making it more effective with targeted offers and content.

Illustration of graphs and data being analysed

Customer Insights

We've applied a classification technique from Retail to Hospitaility which groups and classifies customers based on their spending habits.

Recency, Frequency and Monetary or RFM segments your customers, it'll show you your big spenders, bargin hunters and regulars (to name a few).
Better than that, you can identify customers who need attention, and are at risk of leaving.

Using segment names, we can see where we should direction our marketing effort.

Segment Customers Percent
Champion 44 2.7%
Loyal 229 13.9%
New 133 8.1%
Promising 38 2.3%
Needs Attention 108 6.6%
About to Sleep 113 6.9%
Can’t Lose 126 7.7%
At Risk 205 12.5%
Sleeping 645 39.2%
Table of Contents
  1. Customer Insights

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