Own Your Customer Relationship: Your Channel vs the Marketplaces
Marketplaces like UberEats and DoorDash are a great way to reach new customers. But every order through them comes with a cost. They take a commission, and they keep the customer. You see the order, but not who placed it or how to bring them back.
Your own ordering channel works the other way around. You keep more of each sale, and you keep the relationship.
What the marketplaces cost you
A marketplace charges a commission on every order. On thin hospitality margins, that adds up quickly.
You also lose the customer data. The marketplace owns the contact details, the order history, and the chance to market to that customer again. Your venue becomes one of many listings, not a brand the customer remembers.
Your own channel keeps the margin and the relationship
When customers order through your own website or branded app, there is no marketplace commission to pay. Just your regular Appropo ordering fee.
You also own the relationship. You can see who your regulars are, reward them through loyalty, and reach them with your own offers. Over time, that turns one-off orders into repeat business you control.
You do not have to choose
Marketplaces still have their place for reach and discovery. The goal is not to drop them. It is to make your own channel the one you grow.
With Marketplace Aggregation, your UberEats and DoorDash orders land in Appropo alongside your own online orders. You manage everything from one screen while you build a direct channel that costs you less.
Where to start
A branded online ordering page is the first step. Add a custom app and loyalty when you are ready, and give customers a reason to order direct.
Get in touch if you would like to talk through the right setup for your venue.