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    <title>Appropo News: Loyalty</title>
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    <description>Loyalty news and updates from Appropo.</description>
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    <lastBuildDate>Fri, 13 Nov 2026 13:40:03 +1300</lastBuildDate>
    
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      <title>Know Your Regulars: What New Loyalty Research Means for Your Venue</title>
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      <pubDate>Fri, 13 Nov 2026 09:00:00 +1300</pubDate>
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      <description>New research shows a small group of regulars drives a big share of orders, yet many venues cannot say who they are. Here is what that means for your loyalty programme.</description>
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      <title>What&apos;s New in Appropo: October 2026</title>
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      <pubDate>Fri, 30 Oct 2026 09:00:00 +1300</pubDate>
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      <category>loyalty</category>
      <description>October brought new reports, refreshed wallet passes, Klaviyo webhooks, BetterBunch reviews and built-in tracking for your ordering site. Here is what each one means for your venue.</description>
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      <title>Own Your Customer Relationship: Your Channel vs the Marketplaces</title>
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      <pubDate>Sun, 14 Jun 2026 00:05:00 +1200</pubDate>
      <category>orders</category>
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      <description>Marketplaces bring orders, but they take a cut and keep the customer. Here is how taking orders through your own channel protects your margin, and how to manage both in one place.</description>
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      <title>Customer Interests</title>
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      <pubDate>Fri, 03 Dec 2021 09:38:22 +1300</pubDate>
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      <description>Customer Interests lets you collect preference tags from customers so you can build better segments and send more relevant marketing.</description>
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